Cookie Policy
Last Updated: June 24, 2025
This Cookie Policy explains how Umpass (“Company”, “we”, “us”, or “our”) uses cookies and related technologies when you visit our website at https://umpass.com (“Website”). It also outlines how you can control these cookies.
Some cookies we use may collect information that becomes personal information if combined with other data. We are committed to handling all such data responsibly and transparently.
What Are Cookies?
Cookies are small text files stored on your computer or mobile device when you visit a website. They help websites remember user activity and preferences over time.
- First-party cookies: Set by Umpass directly.
- Third-party cookies: Set by service providers like advertising platforms and analytics services.
Why We Use Cookies
We use cookies for multiple reasons, including:
- Enabling core website functions
- Improving user experience
- Analyzing traffic and usage patterns
- Personalizing ads and content
Some cookies are strictly necessary for our website to function. Others are optional but help enhance your browsing experience.
How to Manage Your Cookie Preferences
You can control your cookie settings anytime via our Cookie Consent Manager (visible in the website banner or footer). You can also configure your browser settings to accept, block, or delete cookies.
Keep in mind:
- Essential cookies cannot be disabled.
- Disabling certain cookies may impact website functionality.
Types of Cookies We Use
🧰 Performance and Functionality Cookies
Help improve site features and remember your preferences.
| Name | Purpose | Provider | Expires |
|---|---|---|---|
| MR | Refreshes Microsoft MUID | .c.clarity.ms / .c.bing.com | 7 days |
| wpEmojiSettingsSupports | Enables emoji rendering | umpass.com | Session |
📊 Analytics and Customization Cookies
Let us understand visitor behavior and improve our content.
| Name | Purpose | Provider | Expires |
|---|---|---|---|
| _ga | Google Analytics User ID | .umpass.com | 1 year 1 month |
| CLID | Microsoft Clarity ID | www.clarity.ms | 11 months 30 days |
| _clsk | Clarity session linking | .umpass.com | 24 hours |
| s7 | Site usage tracking | umpass.com | 2 days |
📣 Advertising Cookies
Make ads more relevant and limit repeated exposure.
| Name | Purpose | Provider | Expires |
|---|---|---|---|
| _gcl_au | Google Ads conversion tracking | .umpass.com | ~3 months |
| sbjs_first | Tracks user session data | .umpass.com | Session |
| test_cookie | Checks cookie support | .doubleclick.net | 15 minutes |
| ANONCHK | Bing Ads ID | .c.clarity.ms | 10 minutes |
❓ Unclassified Cookies
We are still working with providers to categorize these.
| Name | Provider | Expires |
|---|---|---|
| Priority | c.clarity.ms / c.bing.com | Session |
Other Tracking Technologies
We also use technologies like web beacons or pixels to understand user movement across our site and email interactions. These are often dependent on cookies to function correctly.
Flash Cookies / LSOs
We do not typically use Flash cookies. If you’re concerned about these, manage them through your Adobe Settings Panel.
Targeted Advertising
Our site may use third-party cookies for behavioral advertising. These cookies remember your browsing habits to show you more relevant ads.
To opt-out, visit:
- Digital Advertising Alliance
- DAA of Canada
- EDAA
Updates to This Policy
This Cookie Policy may be updated occasionally to reflect changes in technology, law, or business practices. Any revisions will appear on this page with an updated date at the top.
Contact Information
If you have questions about our cookie practices, please contact:
Umpass
Address: 10360 Ivy Hollow Drive, Knoxville, TN 37931, United States Of America
Email: [email protected]
Phone: +1 (681) 298-3997
Support Hours: 9:00 AM – 6:30 PM (EST) (Mon – Fri).